Just picture walking into a retail store with a soothing lavender perfume or a hotel lobby with a crisp citrus aroma. That’s the power of smell marketing in action, and tower scent machines and HVAC auto scent machines help make it happen. If you’re looking to elevate your brand image, create a welcoming atmosphere, or […]
The catastrophic cost of bad data and where it’s all headed (Part 1 of 5)
If bad data were a plague on business, it might rank somewhere between The Great London Epidemic and The Black Death. Bad data costs companies an estimated 15 percent of their revenue according to Gartner. Only 16 percent of managers trust their data, and system-specific AI is causing companies’ ecosystems to wobble dangerously out of […]
Dogecoin Exchange: Where to Trade the Cryptocurrency
Are you interested in trading Dogecoin; the cryptocurrency based on memes? Well, you’re in luck! Dogecoin exchanges are platforms where you can easily buy, sell and trade this fun currency. These exchanges provide a space for users to connect and make transactions. Whether you’re new to trading or an experienced trader, Dogecoin exchang
Transforming Brand Engagement: The Impact of RCS on Conversational Marketing
Are you ready to transform your customer engagement? In recent years, there’s been a noticeable shift towards messaging channels in business communication. Have you considered the impact of this trend on your company’s outreach efforts? With the advent of RCS (Rich Communication Services) business messaging, there is a revolution pickin
Difference between Digital Marketing and Traditional Marketing
Every marketer and entrepreneur has a genuine question on which strategy for marketing will give effective result for the long term. The real discussion many marketers face is which is the best and check for difference between digital marketing and traditional marketing. When we look into the difference between these two types of marketing, digital