Why Insurance Companies Need Outbound Dialer Software for Lead Generation

Introduction:

Outbound dialer software is used by a business to reach out to the customers through outbound calls. It is an automated process that that enables recorded voice interaction with the caller without any human interaction.  It is also used to place concurrent automated outbound call blasts to the target audiences. Automated outbound dialer solution helps a business to reach customers for sales, marketing, etc. It is highly preferred by small businesses, start-ups as well as large scale businesses. 

There are mainly three types of outbound dialer software that can be used by a business: the predictive dialer, the preview dialer and the progressive dialer.

• The predictive dialer: This dialer can guess which number is about to ring and informs the agents with all the needed information. Predictive dialer helps the agents to get call the needed information before entertaining the customer. It helps in preparedness and in offering adequate quality service.

Predictive dialer for outbound calls places phone calls even before the agents become available. It aims to increase agent’s efficiency by calling more leads. It can quickly move on to the next lead after an unanswered call or busy line. It can place multiple calls simultaneously and instantly detect if the call was answered by a machine or a human. It evaluates the calling pattern of the agent and estimates the time the next call can be made.

• The progressive dialer: It calls a contact and plays a brief message; therefore, when the customer receives a call from this dialer a pre-recorded message is played. The caller can respond or react to the message. It mainly offers options for the customers to continue with the message and react or just not react at all. In case of agents calling to the customers, the calls are automatically progressed from the list that is connected one after the other and the agents get connected to the customer. A business can integrate the CRM to add benefit to the progressive dialers. It helps in making follow-up calls quickly. It increases engagement rate, customer satisfaction and experiences.
• The power dialer: With power dialer a business can identify a busy line, disconnected calls, unattended calls etc. It automatically calls the next phone number on the contact list. When the call is connected, the power dialer automatically connects the agent to the caller agents. It accelerates calls through the power of identifying call lines and easy connections.

The use of outbound dialer in insurance companies are:

1. Customised lists: The solution can create and mange segmented lists that is based on prospective on specific factors like age, gender, income, past inquiries, etc. This helps a business in generating a tailored service delivery strategy in communicating with the customers.
2. Automated calling: The feature of automated calling helps in cold communication with the customers that may result in lead generation. It can reach out to the customers with new schemes and benefits that may draw customers to the business.
3. Customer satisfaction: Outbound solution helps in building easy rapport and customer service delivery. It increases satisfaction level. This can draw attention of prospective customers who wants to invest on the business as they can be referred to the business.
4. Campaign insights: Whenever a customer is interested in the business, the business can automatically reach out to the customer for any kind of assistance. This instant support can make the customers interested in more engagement.
5. Clear information: Customers often have many questions related to insurance and the outbound dialer can help the customers in answering everything. Clarity in information can offer confidence to the customers in investing in the business.

Conclusion:

An insurance company needs to build rapport, confidence and stable communication with the customers for better business. Outbound dialer software offers that platform and reduces all barriers between the business and the customers. Lead generation can be result of both direct and indirect activities. An insurance company needs to use all channels to reach to the prospective customers. The solution also helps a business in building a market and brand value that makes lead generation smooth. It can be used by small and large businesses alike. It is a good investment and can be managed professionally with limited human resources and infrastructure.