Even though you can’t beat the Instagram algorithm, there are some tactics to get your post shown higher on Instagram.
Do you know why you need to get your post rank higher? What’s the use of bringing your post to the top position?
The higher your post ranks, you can have a more extensive Instagram reach. The Instagram algorithm is also built with machine algorithms, and it keeps consistently updating.
Here are some ways you could follow;
- Publish content when your audience is most active on the app
- Post content that engages your audience
- Insert business-relevant hashtags
- Encourage your audience to interact and engage
- Be consistent
Now let us look at all these critical points deeper.
Post When Your Audience is Most Active on the App
Like any other social media platform, one of the quickest methods to generate an immediate engagement is to publish content when your followers are most active. When a user is actively using the app, that’s the time when they ready to see and engage with your content.
To know when your audience or followers is most active, you can use the Instagram analytics tool. This tool is available to all business account users.
If you are new to the app, it could be taxing to get these details right away. At such a point, you can hire an expert social media marketer or ask for advice from Instagram thought leaders.
In case you don’t have any contact details to reach out to them, you may use the online counterparts of directories or white pages, which allows small, medium, or large businesses to access the email address of anyone on the planet.
GetEmail.io is one such service that stands out.
Post Content That Engages Your Audience
Again, you need your analytics metrics to understand the type of content your audience likes, whether it’s behind-the-scenes content or your product’s high-quality images, Instagram reels, or giveaway posts.
Use this information to create content that most engages your audience.
Insert Business-Relevant Hashtags
When you use your business-related hashtags, it’s a great way to tell the algorithm about your content; this, in turn, will help surface your account to people interested in the hashtags you use.
Remember that you shouldn’t overload your posts with the hashtag.
Encourage Your Audience To Interact And Engage
When you encourage your audience to engage with your posts, it helps get the algorithm to work well for you.
Use captions that lure your audience to engage with your posts. Stay in conversation with audience members who interact with inspiring loyalty.
You could even place interactive elements such as polls, emojis, and stickers in your Instagram stories.
Staying consistent is one of the crucial things for you to take control of the algorithm. To remain consistent, you can generate an Instagram-specific calendar and adhere to it.
When you follow the tactics mentioned above, you would continuously keep your audience engaged with your content; This helps the Instagram algorithm learn more about your account. And with more information and user engagement, the chances for you to be on your follower’s fee is higher.